Chula Vista Centennial | Official Press Page

bookaward benfranklin finalistCelebrating the city of Chula Vista's 101st birthday on October 17, 2013, Chula Vista 100, the Centennial volunteer organization, announced that "Chula Vista Centennial: A Century of People and Progress" by Steven Schoenherr won three nationally recognized book awards and a local award from the San Diego Book Award Association. The colorful coffee table style book is now available at a special anniversary price at both Chula Vista Costco locations and Barnes & Noble in Otay Ranch.

The book won the following awards:

• Independent Book Publishers Association's "Ben Franklin" Award – Finalist, Regional category. Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Awards™ recognizes excellence in independent publishing and judges books on editorial and design merit by top practitioners in each field.

• Eric Hoffer Book Award – Finalist, Art category. This award recognizes books that capture the experience, execution, or demonstration of the arts, including art, fine art, graphic art, architecture, design, photography, and coffee table books. Fewer than 10% of titles become category finalists.

• Independent Publisher Book Awards (IPPYs) -- Finalist in the Regional Best Non-Fiction West-Pacific. IPBA recognizes excellence in publishing. Of 4,813 print book entries, 2,400 independent authors and publishers submitted books.

• San Diego Book Award Association – Winner, Local Interest and History. Founded in 1994, the SDBAA honors the best published books and unpublished manuscripts by San Diego County residents each year.

 Award-winning Chula Vista Centennial book now available at a special anniversary price beginning October 17 marking city's 101st birthday.

Chula Vista Centennial Book on Sale - order at www.chulavista100.comCHULA VISTA, Calif. (October 17, 2012) – Celebrating the city of Chula Vista's 101st birthday on October 17, Chula Vista 100, the Centennial volunteer organization, announces that "Chula Vista Centennial: A Century of People and Progress" by Steven Schoenherr won three nationally recognized book awards and a local award from the San Diego Book Award Association. The colorful coffee table style book is now available at a special anniversary price online at ChulaVista100.com, at both Chula Vista Costco locations and Barnes & Noble in Otay Ranch.

The book won the following awards:

• San Diego Book Award Association – Winner, Local Interest and History. Founded in 1994, the SDBAA honors the best published books and unpublished manuscripts by San Diego County residents each year.

• Eric Hoffer Book Award – Finalist, Art category. This award recognizes books that capture the experience, execution, or demonstration of the arts, including art, fine art, graphic art, architecture, design, photography, and coffee table books. Fewer than 10% of titles become category finalists.

• Independent Book Publishers Association's "Ben Franklin" Award – Finalist, Regional category. Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Awards™ recognizes excellence in independent publishing and judges books on editorial and design merit by top practitioners in each field.

• Independent Publisher Book Awards (IPPYs) -- Finalist in the Regional Best Non-Fiction West-Pacific. IPBA recognizes excellence in publishing. Of 4,813 print book entries, 2,400 independent authors and publishers submitted books.

This week’s 100 centennial seconds is about the 60s. The decade began with President Eisenhower visiting Chula Vista making his entrance by marine helicopter to a crowd of 25,000 people made up of Chula Vistans, dignitaries from Tijuana, and Inter-American Congress delegates. Schools were closed for the day and the bands from Chula Vista and Hilltop High Schools, the only high schools in Chula Vista, joined to play the national anthem for the ceremony.

The South Bay Power Plant opened in the 60s, and no longer operates today. City Council met, Congressional Towers opened as did the short-lived Shangri-La on G Street.

Photographs provide us with memories of the past. Thanks to the efforts of library staff and volunteers, our community has the opportunity this Thursday, June 16th to view a new photography exhibit at the Chula Vista Heritage Museum titled Glimpses of History: Celebrating 100 years of Chula Vista.

Today’s 100 Centennial seconds focuses on Third Avenue, and before I go any further, let’s take a quick look at a video produced by Channel 4 in 2010 featuring Chula Vista librarian Donna Golden.

On Saturday July 9th, the Third Avenue Village Association (TAVA) invites families and friends to join the first annual Village Hunt from 9:30 a.m. to 1:30 p.m. The event starts and finishes at Memorial Park. Participants will receive a Hunt Packet, race number bib, an official Village Hunt T-Shirt, and are invited to partake in an after party and awards ceremony.

Today we visit the 1930’s in an excerpt from our soon-to-be released book Chula Vista Centennial: A Century of People and Progress.

The Great Depression closed industries, but agriculture thrived. Lemon exports grew to nearly $1 million a year. Dairies flourished in Castle Park and Proctor Valley. Stafford and Chino organized the Celery Association, and the Vegetable Exchange opened on K Street.

Lima bean crops were introduced in the eastern valleys.

Chula Vistan Emily Fenton Hunte, recalled that during the Depression, her father Henry G. Fenton, who had planted 3,000 acres of lima beans and barley on Rancho Janal, “would turn the fields over to the needy, once the harvest had been completed. There still were thousands of lima beans lying on the ground, and people would flock to the ranch by the hundreds to scoop them up into sacks to take home.”

Henry also grew tomatoes, declaring in 1937 that his were the best ever, “some as big around as a saucer!”

Chula Vistans have a history of reinventing themselves in tough times, as well as taking care of each other, and growing healthy local produce. As we celebrate this Centennial Year of Service, you can continue to take part in these traditions at our Farmer’s Markets’ on Mondays on Main St., Tuesdays at Otay Ranch Town Center and Thursdays at Center and Third Avenue downtown. And while you’re there, buy three sacks of lima beans and tomatoes and share two with your neighbors.

The 1940’s is our focus today, excerpted from the upcoming book that celebrates our history, Chula Vista Centennial: A Century of People and Progress.

The 1940s brought major changes to the city. Rohr Aircraft Corporation built a large plant on the bayfront to manufacture aircraft engine power units, just as the war in Europe was revving up and war defense housing was built at Hilltop Village and Vista Square and at several other areas.

 

The 1950’s were an exciting time of transition and development: Chula Vista had doubled in size following 63 annexations. New houses grew alongside lemon orchards.  One lemon orchard was sold to become the new City Hall.

Third Avenue in the 50s was finally complete. The last remaining lot became a Bank of America. The center of downtown was located on the corner of Third Avenue and F Street, marked to this day by a clock tower outside Security Trust and Savings Bank.

 

rohrsilverdollarsDo you remember Rohr's famous "Silver Dollar Payday?" Or the day President Eisenhower paid a visit to Chula Vista? Or when H Street dead-ended at what is now interstate 805? Relive those memories - and learn more about the people and events that shaped today's Chula Vista - during a lecture sponsored by the Friends of the Chula Vista Library at 6 p.m.Wednesday, July 20.

 

Dr. Steven Schoenherr will show photographs and talk about Chula Vista in the 1950s and '60s in a free presentation at the Civic Center Library auditorium. This is the third in a series of programs on Chula Vista history sponsored by the Friends in celebration of Chula Vista's 100th year. The January lecture focused on the period from 1888 to 1925, and the April presentation covered local events during the Great Depression and World War II.

Chula Vista Lemon Picking CrewCelebrating the city of Chula Vista’s Centennial year of 2011, the Chula Vista Heritage Museum will open at new photography exhibit documenting the southern California city’s 100-year history on Thursday, June 16 from 5p.m. to 7:30 p.m. Titled Glimpses of History: Celebrating 100 years of Chula Vista, historic photos will illustrate the city’s growth from its agricultural start as the Lemon Capital of the World to San Diego County’s second largest municipality.

 

In addition to vintage and memorable photography, opening night will feature five decades of music from the early 1900s, as well as hors d’evours and refreshments in the museums garden.

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Copyright © 2012 Chula Vista Centennial

The Official Chula Vista Centennial Website

Chula Vista Centennial
% Mayor's Office
City of Chula Vista

276 Fourth Avenue
Chula Vista, CA 91910
(619) 691-5044